Radico Khaitan Limited has informed the Exchange about presentation dated July 28, 2025 announcing the launch of a New Luxury Vodka, 'The Spirit of Kashmyr'.
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Radico Khaitan, the largest Indian IMFL company, has announced the launch of a new luxury vodka called 'The Spirit of Kashmyr' in two variants: Indian Saffron Vodka (Rs. 3,000 per bottle) and Indian Natural Vodka (Rs. 2,500 per bottle). The product uses Pampore saffron, Himalayan spring water, and diamond filters, targeting the premium and super-premium vodka space currently dominated by imported brands like Grey Goose, Belvedere, and Beluga Nobel. Rollout begins in Uttar Pradesh, followed by Goa, Maharashtra, and other key markets. The announcement comes alongside a company overview highlighting FY2025 net revenue of Rs. 4,851 crore (up 18% YoY) and IMFL volume of 31.4 million cases (up 9% YoY), with prestige and above brands contributing 69.4% of value.
This launch reinforces Radico's premiumization strategy and aims to capture share in the high-margin luxury vodka category from imported players, which could support margin expansion over time. For shareholders, it signals continued push into higher-value segments where the company already earns a disproportionate share of revenue.