Radico Khaitan Limited has informed the Exchange regarding a press release dated March 18, 2026, titled "India s No. 1 Vodka Brand Magic Moments Crosses 8 Million Cases, Riding High on Strong Consumer Trends and Bold Flavour Innovations".
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Radico Khaitan announced that its flagship vodka brand Magic Moments has crossed 8 million cases in sales for FY2025-26, up from 7.1 million cases last year. The brand holds around 60% market share in the Indian vodka category and is ranked the 6th largest vodka brand globally. The growth is being driven by its 'Flavours of India' range, with the newly launched Jamun SpicyMint variant seeing particularly strong consumer response. The company highlighted that vodka remains under-indexed in India at less than 4% of the spirits market versus 20-25% globally, signalling significant headroom for future growth.
Positive for shareholders — the strong volume growth in a flagship brand reinforces Radico Khaitan's premiumization story and leadership in the Indian vodka category, though this is a marketing milestone rather than a financial guidance update, so its direct impact on earnings expectations is limited.