Radico Khaitan Limited has informed the Exchange regarding a press release dated August 26, 2025, titled "Radico Khaitan s The Spirit of Kashmyr Sets Benchmark; Awarded National Recognition in First Month of Launch".
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Radico Khaitan has announced that its new luxury vodka brand, 'The Spirit of Kashmyr', has won its first national award within a month of launch. The brand was named 'Best Vodka' at the 7th ICONIC Awards, organized by TV9 Network. The award was presented by Mr. Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa. The Spirit of Kashmyr is positioned as India's first homegrown luxury vodka, inspired by Kashmiri saffron from Pampore and the imagery of Dal Lake. The company's COO, Mr. Amar Sinha, called it a proud milestone and a significant step in the premium beverage market.
Positive brand-building news that supports Radico Khaitan's premiumisation strategy in the Indian liquor market. While an award win does not directly impact earnings, early recognition of a newly launched luxury product can help drive traction, distribution momentum, and pricing power for the company's premium portfolio.