Radico Khaitan Limited has informed the Exchange regarding a press release dated May 02, 2025, titled "Radico Khaitan s Proud to Be the Official Whisky Partner of the MICHELIN Guide Dubai 2025".
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Radico Khaitan has announced that its premium Rampur Indian Single Malt whisky brand has been chosen as the Official Whisky Partner of the MICHELIN Guide Dubai 2025 edition. The partnership will see Rampur featured at the MICHELIN Guide Ceremony Dubai 2025 with exclusive tastings during the cocktail reception. The company sees this as a milestone for building Rampur's global brand presence in a key international luxury market. No financial terms, deal value, or revenue impact from the partnership have been disclosed in the filing.
This is a brand-building and marketing initiative rather than a revenue-generating contract, so it is unlikely to move the stock materially. It may modestly support long-term premium brand visibility and international growth ambitions for Rampur Single Malt, but investors should not expect a direct impact on near-term sales or earnings.