Radico Khaitan Limited has informed the Exchange regarding a press release dated Jun 20, 2025, titled "A Vodka That Celebrates Indian Roots: Radico Khaitan Launches Magic Moments Flavours of India".
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Radico Khaitan has launched a new flavoured vodka range under its flagship Magic Moments brand, called 'Magic Moments Flavours of India'. The range debuts with two India-inspired variants: Alphonso Mango and Thandaai. The initial rollout will cover Rajasthan and Uttarakhand, followed by phased expansion into Assam, Madhya Pradesh and Goa, and eventually other states. The launch builds on Magic Moments crossing the 7 million case mark in FY2025, making it India's No. 1 and the world's 6th largest vodka brand. The company's existing Remix Flavours portfolio has grown at a 25% CAGR over five years, while the premium Verve range grew at 95% CAGR in the same period.
This product expansion is a positive development for shareholders as it strengthens Radico's vodka franchise and taps into the fast-growing premium flavoured spirits segment. Phased geographic rollout and the strong growth track record of its flavour portfolio suggest potential revenue uplift, though the company has not disclosed revenue or volume guidance for the new range.