Radico Khaitan Limited has informed the Exchange regarding a press release dated May 23, 2025, titled "Radico Khaitan Introduces TRIKĀL Indian Single Malt Eternal Whisky ACelebration of the Past, Present, and Future".
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Radico Khaitan has announced the launch of a new premium whisky brand called TRIKĀL Indian Single Malt - Eternal Whisky, as per a press release dated May 23, 2025. The product is described as a celebration of the past, present, and future, targeting the growing Indian single malt whisky segment. This adds to the company's premium spirits portfolio alongside brands like Rampur and Sangam World Malt. The launch reflects Radico's strategy to strengthen its position in the high-margin premium whisky category amid rising consumer preference for home-grown single malts.
This is a new product launch that could support future revenue growth in the premium category, but no immediate financial impact or material order is disclosed. Shareholders should watch for sales traction in coming quarters.