RADICONSERadico Khaitan Limited· Brew/DistilleriesMediumPositive
Announced Mon, 29 Sept · 14:09 IST

Radico Khaitan Limited has informed the Exchange regarding a press release dated September 29, 2025, titled "Radico Khaitan, India s Undisputed Vodka Leader, adds Jamun SpicyMint to Magic Moments Flavours of India".

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

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AI summary

Radico Khaitan has launched a new vodka flavour called Jamun SpicyMint under its popular Magic Moments 'Flavours of India' range. The 750ml bottle is priced at INR 710 in Uttar Pradesh, with availability in 375ml, 180ml SKUs and a pocket pack at INR 180. The launch begins in UP and will roll out in phases to Maharashtra, Assam, Goa, Karnataka, Rajasthan and other markets. The company shared that Magic Moments crossed 7 million cases in FY2025 and is growing at around 20% in Q1 FY2026, making it India's No. 1 and the world's 6th largest vodka brand. The new variant follows the successful launches of Alphonso Mango and Thandaai in the same flavour range.

Likely market impact

This is a brand extension within an existing fast-growing portfolio and reinforces Radico's premium vodka positioning, which could support continued revenue growth in the Flavours of India segment. No new order, guidance update, or material financial disclosure is included, so direct stock impact is likely limited to positive sentiment around product innovation.