Radico Khaitan Limited has informed the Exchange regarding a press release dated July 28, 2025, titled "announcing the launch of a new luxury vodka, The Spirit of Kashmyr ".
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Radico Khaitan has launched a new luxury vodka called 'The Spirit of Kashmyr', marking its entry into the luxury vodka segment. The brand offers two variants — Indian Natural Vodka priced at INR 2,500 and Indian Saffron Vodka at INR 3,000 in Uttar Pradesh, with smaller 180ml packs at INR 620 and INR 740 respectively. The product is made using Pampore saffron and Himalayan spring water, and will first roll out in Uttar Pradesh, followed by Goa, Maharashtra and other key markets. The company claims over 60% market share in the vodka segment and positions this as India's first homegrown luxury vodka, part of its premiumisation strategy with aspirations to build a global brand.
The launch strengthens Radico Khaitan's premium product portfolio and could support higher realisations and margin expansion if the luxury segment gains traction. For shareholders, this represents a strategic step in the company's premiumisation journey, though actual revenue contribution will depend on consumer adoption and market rollout pace.