Rategain Travel Technologies Limited has informed the Exchange regarding a press release dated April 13, 2026, titled "RateGain Launches RG Varsity, a Certi􀏐ication Initiative Built for the AI Eraof Hotel Marketing".
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RateGain has launched RG Varsity, a global digital marketing certification program designed for hotel commercial and marketing teams. The program addresses a gap between available AI marketing tools and the ability of hotel teams to use them effectively for customer acquisition and revenue performance. The curriculum covers three core areas: digital marketing fundamentals in an AI-driven environment, return on ad spend optimization, and digital revenue strategy alignment. The launch is timed with data showing nearly 70% of hotels struggle to understand why their ad spend underperforms. RateGain has recognized a founding cohort of certified practitioners and the program is now available globally.
This launch expands RateGain's service offering beyond software into education and community building, potentially strengthening customer relationships and differentiation. However, it does not represent immediate revenue or order-related impact.