Rategain Travel Technologies Limited has informed the Exchange regarding a press release dated May 29, 2026, titled "RateGain Launches The APMEA Direct Booking Friction Report 2026; Warns AI Search Could Push Hotel Websites Out of the Booking Journey".
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RateGain Travel Technologies released a research report titled 'The APMEA Direct Booking Friction Report 2026' covering 65 hotel properties across India, Middle East, Southeast Asia, and the Maldives. The report found that hotels are losing direct bookings due to friction in their own digital experience rather than weak pricing. Key findings: 42% of hotels don't appear on Page 1 for unbranded search queries; 63% list higher rates on their own website than on OTAs; 72% fail the 3-second load benchmark; and 44% withhold taxes and fees until the final payment screen. The report highlights that AI search is changing visibility rules and warns that hotels on disconnected systems risk becoming invisible before the booking journey begins. Singapore and Thailand were identified as regional benchmarks, while the Maldives recorded the highest friction scores.
This is a thought leadership and marketing report rather than a financial announcement. While it showcases RateGain's research capabilities and positions the company as an industry expert, it does not contain material financial information or forward-looking guidance for investors.