Rategain Travel Technologies Limited has informed the Exchange regarding a press release dated September 30, 2025, titled "RateGain to Acquire Sojern, Strengthening AI-Led Capabilities in Hospitality Tech ".
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RateGain Travel Technologies, through its UK subsidiary, has signed a definitive agreement to acquire Sojern Inc., a US-based AI-led marketing technology (MarTech) company serving the hospitality sector. Sojern, founded in 2007, works with over 13,000 travel and hospitality customers globally and reported $172.2 million in gross revenue in CY2024. The deal is valued at $250 million and will be funded through a mix of RateGain's internal cash reserves and debt. The acquisition is part of RateGain's AI-first strategy, combining Sojern's demand-generation capabilities with RateGain's distribution, analytics, and revenue optimization solutions. The transaction is subject to customary closing conditions and regulatory approvals.
This is a significant acquisition that expands RateGain's global footprint in hospitality tech and adds meaningful revenue scale. Shareholders should note the deal is debt-funded, which could impact balance sheet leverage, but the strategic fit and Sojern's $172M revenue base may boost long-term growth potential.