Rategain Travel Technologies Limited has informed the Exchange regarding a press release dated July 10, 2025, titled "Press Release on Adara & VDX.TV Power Award-Winning Video Campaign for Wyoming Tourism, Securing 2025 eTSY for Best Use of Video ".
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RateGain's subsidiary Adara, along with the Wyoming Office of Tourism, VDX.TV, and BVK, has won the 2025 eTSY Award for Best Use of Video for an innovative Connected TV (CTV) travel campaign. The campaign used Adara's real-time traveler data to measure economic impact beyond simple views, tracking the full travel funnel from video exposure to booking. Key results included over $115 million in estimated economic impact for Wyoming, a 9x increase in bookings and travel searches, 17,500+ hotel and airline bookings, $4.7 million in hotel revenue, and a 19:1 return on ad spend. The award was given by the eTourism Summit, which recognizes excellence in digital marketing for tourism destinations.
This is a brand-credibility and marketing win for RateGain's Adara unit, showcasing its data analytics capabilities to global tourism boards and potential clients. It does not represent a direct financial event, but reinforces RateGain's positioning as a leading AI-powered SaaS provider in travel and hospitality, which could support business development and client acquisition.