Redington, Resulticks in 5-yr distribution tie-up; targets $150M opportunity
REDINGTON · price
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Redington has entered a 5-year strategic distribution partnership with Resulticks, a global leader in AI-driven real-time audience engagement solutions. The deal covers the Middle East, India, and South East and South Asia (SESA). Over five years, the companies are targeting a combined market opportunity of more than $150 million. Redington will leverage its channel ecosystem to distribute Resulticks AI-powered customer engagement platform. The partnership will be jointly led from Dubai, India, and Singapore, with focus on partner enablement, demand generation, and ecosystem development.
Diversifies Redington beyond traditional distribution into AI-driven tech orchestration. Positive for revenue growth across emerging markets over the 5-year period.