Refex Industries Limited has informed the Exchange regarding a press release dated August 11, 2025, titled "Refex eVeelz rebrands as Refex Mobility ; announces Anirudh Arun as the CEO of Refex Green Mobility Limited (Green Mobility Business), a wholly owned subsidiary Company of Refex Industries Limited."
REFEX · price
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Refex Industries' wholly owned EV mobility subsidiary, Refex eVeelz, has been rebranded as Refex Mobility to support its next phase of growth in clean transportation. The subsidiary has grown from 24 EVs in March 2023 to a fleet of nearly 1,400 EVs serving corporates, institutions, and employees with B2B and B2B2C mobility solutions. Anirudh Arun has been appointed as the new CEO of Refex Green Mobility Limited, bringing prior experience in building premium, clean-fuel, zero-cancellation fleet systems. Ankit Grover joins as Chief Business Officer, while the existing leadership team (CTO, COO, and Chief of Staff) continues in their roles. The rebrand also introduces a new logo, app icon, and vehicle decals under the tagline 'Reliable Fleet. Exceptional Experience.'
This is a strategic branding and leadership move that signals Refex's intent to scale its green mobility business, but it is largely operational in nature with no immediate direct impact on financials or shareholder value. Investors may view it positively as a sign of focused investment in the high-growth EV mobility segment.