Reliance Retail acquires Priyanka Chopra Jonas's haircare brand Anomaly

Reliance Retail, a subsidiary of RIL, has acquired global haircare brand Anomaly, founded by Priyanka Chopra Jonas, including its trademarks, brand assets, and digital properties. Anomaly is a clean, vegan, high-performance haircare brand launched in 2021 with distribution across key global markets. Reliance Retail will scale the brand through Tira and its 20,160-store omnichannel network. India is the priority market, with continued international growth in North America, UK, and the Middle East. Priyanka Chopra Jonas will continue as Creative Director.