Samhi Hotels Limited has informed the Exchange about Business Update Presentation on strategic investment to acquire majority stake in RARE India, an established leisure platform with a plan to scale it into a B2C brand in affiliation with Marriott which is enclosed for your information & records.
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Samhi Hotels (SAMHI) will acquire a 70% stake in RARE India, a leisure platform founded in 2003 that supports 60+ boutique hotels with 990 rooms across India, Nepal and Bhutan. The total investment is ~₹470 million at a pre-money valuation of ₹490 million, split across two tranches — first 55% by 31 May 2026, remainder within 12 months. Post acquisition, RARE will become Marriott Bonvoy's exclusive partner for the 'Outdoor Collection by Marriott Bonvoy' in India, Nepal, Sri Lanka and Bhutan. SAMHI plans to convert RARE from its current B2B model into a scalable B2C brand, targeting 120-150 properties, 1,800-2,200 rooms and revenue potential of ₹900-1,000 million in the medium term. The deal follows SAMHI's asset-light strategy of partnering with global brands to unlock value without heavy capital deployment.
Shareholders get exposure to the fast-growing experiential leisure segment through an asset-light model at a relatively modest entry cost (~₹470mn). The Marriott affiliation provides strong distribution leverage, but near-term earnings impact is limited since RARE currently contributes minimal revenue; the story is about long-term platform value creation rather than immediate accretion.