Saregama India Limited has informed the Exchange regarding a press release dated July 17, 2025, titled "Saregama Acquires the biggest and most popular Haryanvi Music Catalogue".
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Saregama India, a leading Indian music and entertainment IP company, has acquired the music catalogue of NAV Records Pvt. Ltd., the dominant player in Haryanvi music. The deal covers 6,500+ tracks spanning Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop genres. It also includes popular YouTube channels like NAV Haryanvi and Nupur Audio, which together have over 24 million subscribers. Several catalogue songs are viral hits, including 'Coco Cola' (900M+ YouTube views) and 'Parvati Boli Shakar Se' (500M+ views). The acquisition strengthens Saregama's digital presence and gives it a No.1 position in Haryanvi music, a language segment where it was previously not dominant. Going forward, Saregama and NAV Records will jointly create new Haryanvi and Punjabi content.
Positive for shareholders — the deal expands Saregama's content library, boosts its digital subscriber base by 24M+, and fills a key gap in Haryanvi music, likely supporting long-term streaming and licensing revenue growth. May be viewed as a strategic, accretive move that could lift sentiment around the stock in the short term.