SBI Cards and Payment Services Limited has informed the Exchange regarding a press note dated September 22, 2025, titled "SBI Card Rolls Out Festive Offer 2025 with Khushiyan Unlimited campaign ".
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SBI Cards has announced the launch of its Festive Offer 2025 campaign titled 'Khushiyan Unlimited'. The press note, dated September 22, 2025, signals the company's push to capture higher consumer spending during the upcoming festive season in India. Festive campaigns in the credit card industry typically include cashback, discounts, reward points, and EMI-based offers across categories like shopping, travel, and dining. The campaign is timed ahead of the peak spending period, which usually runs from October to December. No specific financial outlay, reward structure, or merchant tie-ups have been disclosed in this brief filing.
Festive campaigns usually help drive credit card transaction volumes and can support short-term revenue growth, but the actual impact will depend on customer uptake and the scale of offers. This is a routine seasonal marketing push rather than a material business event, so limited direct impact on stock price is expected.