SBI Cards and Payment Services Limited has informed the Exchange about Product launch
SBICARD · price
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SBI Cards has launched two new co-branded credit cards in partnership with PhonePe — the PhonePe SBI Card PURPLE and PhonePe SBI Card SELECT BLACK. Both fall under the rewards category and are aimed at the domestic Indian market. The launch was announced on July 22, 2025. This is a co-branded partnership product designed to leverage PhonePe's large user base and SBI Cards' credit card infrastructure to attract new customers, especially in the rewards segment.
This is a routine product launch that supports SBI Cards' customer acquisition strategy through its PhonePe partnership, but it is not a material event likely to cause an immediate stock price reaction. Long-term, it could help grow card volumes and market share if adoption is strong.