Sheela Foam Limited has informed the Exchange about Subscription of Shares in House Of Kieraya Limited
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Sheela Foam, the maker of Sleepwell mattresses, has approved a follow-on investment of up to ₹30 crore in House of Kieraya Limited, which runs the furniture brand Furlenco. The company will subscribe to up to 20,09,377 new equity shares at ₹149.30 per share in cash, taking its total holding in Furlenco to 3,40,12,420 shares on a fully diluted basis. The deal is classified as a related party transaction because Sheela Foam's promoters sit on the board of Furlenco, though the company says the pricing is at arm's length. Furlenco's turnover jumped from ₹152 crore in FY24 to ₹240 crore in FY25, showing sharp growth. No regulatory approvals are needed, and the transaction is targeted to close by November 30, 2025.
This is a modest strategic move (₹30 crore) that deepens Sheela Foam's exposure to the fast-growing furniture segment beyond its core mattress business. The investment is small relative to Sheela Foam's size, so the immediate stock impact is likely limited, but it signals continued diversification into home furnishings through a brand with strong recent revenue growth. Investors should note the related-party nature of the transaction.