Signpost India Limited has informed the Exchange regarding a press release dated August 25, 2025, titled "Press Release titled Signpost India Secures 9-Year Exclusive Contract for Bengaluru Metro Advertising with Up to ₹700 Crore Revenue Potential .".
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Signpost India Limited has won a 9-year exclusive advertising contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations in Bengaluru. The deal covers over 100,000+ sq. ft. of premium media space and has a revenue potential of up to ₹700 crore over the contract period. Bengaluru Metro's monthly ridership has reached a record 3.0 crore, offering brands access to a large captive audience of professionals, students, and urban shoppers. The win reinforces the company's 'Signs of Tomorrow' vision and strengthens its transit media dominance across cities including Mumbai, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad.
This is a major long-term contract win that provides strong revenue visibility for the next 9 years and reinforces Signpost India's leadership in the transit and digital out-of-home (DOOH) advertising space. Investors may view this positively as it adds significant contracted revenue potential and deepens the company's moat in a high-growth metro advertising segment.