Som Distilleries & Breweries Limited has informed the Exchange regarding a press release dated July 24, 2025, titled "SOM Group of Companies Launches Mahavat Whisky in the Mid Premium Segment - Marking One of Its Most Ambitious Brand Rollouts.".
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Som Distilleries & Breweries Limited has announced the launch of a new whisky brand called 'Mahavat Whisky', priced in the ₹1,000–1,100 range, targeting the mid-premium whisky segment. The brand is positioned to compete with leading regular whisky brands, emphasizing bold flavors with notes of pear, smoke, and woody richness. Initial availability is limited to select outlets in Bhopal, with a phased rollout planned across Madhya Pradesh, followed by Delhi NCR and other key Indian markets. The company, traditionally known for its value and mass-segment beer and spirits portfolio (brands like Hunter, Power Cool, Black Fort, Woodpecker, and Bhimbetka Single Malt), is using this launch to establish a presence in India's growing premium alcoholic beverage category.
This signals SOM's strategic move into the higher-margin premium whisky segment, which could support future revenue and margin growth if the brand gains traction. For shareholders, it represents portfolio diversification and a brand-building push, though actual financial impact will depend on consumer adoption and successful market expansion beyond the initial Bhopal launch.