Announced Mon, 28 Jul · 12:44 IST

Som Distilleries & Breweries Limited has informed the Exchange regarding a press release dated July 28, 2025, titled "SOM Group of Companies Announces the Launch of Mahavat Whisky in the National Capital (Delhi).".

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reaction · full curve

Awaiting price reaction for this filing.

AI summary

Som Distilleries & Breweries has announced the launch of its premium whiskey brand 'Mahavat' in Delhi, after a successful debut in Madhya Pradesh. The company has secured all necessary regulatory approvals and supply licenses for Delhi. Over the coming weeks, Mahavat will be made available at selected bars, lounges, and liquor stores across the capital. This marks a key milestone in the brand's national expansion strategy, entering one of India's most competitive and high-value liquor markets.

Likely market impact

Delhi is one of India's largest and most lucrative alcohol markets, so this expansion could drive incremental revenue and brand visibility. Positive for growth sentiment, though actual financial impact will depend on market reception and distribution scale.