Sonata Software Limited has informed the Exchange regarding 'Sonata Software and Qualtrics Partner to Transform Customer Experience for Global Brands'.
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Sonata Software has announced a partnership with Qualtrics, a leading experience management platform (owned by SAP), aimed at helping global brands improve their customer experience capabilities. The collaboration is expected to combine Sonata's technology services expertise with Qualtrics' experience management tools. Together, they will offer solutions for customer journey analytics, feedback management, and personalised engagement to enterprises worldwide. The partnership positions Sonata to tap into the growing customer experience (CX) market, which is seeing strong demand from global brands seeking data-driven engagement.
This is a strategic go-to-market partnership that could expand Sonata's service portfolio and open new revenue streams from large enterprise clients, potentially supporting future growth in its digital services segment.