Stanley Lifestyles Limited has informed the Exchange about Press Release - Exclusive Distribution and License Agreement
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Stanley Lifestyles Limited has announced its maiden international foray by entering into an exclusive Distribution and License Agreement with Singer (Sri Lanka) PLC, a well-established consumer durables and furniture retail conglomerate in Sri Lanka. Under the 'Sofas & More' format, the company plans to launch its first international showroom in Colombo, with an ambitious target of opening eight stores in Sri Lanka over the next three years. Singer brings strong distribution muscle with over 400 retail outlets and 1,200 dealer points across the country. The Sri Lankan luxury goods market is estimated at around USD 1 billion and is seeing renewed momentum from rising consumer spending and an expanding affluent class. This partnership gives Stanley immediate access to an established retail network and serves as a launchpad for broader global expansion plans.
This is a positive strategic development for shareholders as it marks Stanley Lifestyles' entry into international markets, opening a new growth avenue beyond India. Leveraging Singer's strong brand and distribution network reduces execution risk and could drive incremental revenue and brand value over the medium term.