TCS share price falls 2% ahead of Q1 results 2026. Should you buy or sell?

TCS share price fell up to 1.87% to around ₹2,017.50 on the NSE ahead of its Q1 FY27 results due later on July 9. Analysts expect subdued quarterly performance due to cautious global demand and slow discretionary IT spending in BFSI and retail, though year-on-year growth may appear healthier due to rupee depreciation against the US dollar. Market focus is on management commentary on AI strategy and monetisation, deal wins, FY27 hiring plans, and margins, which are seen as more significant than the printed numbers and likely to set the tone for the broader IT sector earnings season.