Press release on our company's Hardworker campaign winning 6 honours including the coveted Grey Elephant Grand Prix for the Eco plaster film at the Kyoorius Creative awards.
RAMCOCEM · price
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The Ramco Cements Limited's Hard Worker advertising campaign has won 6 honors at the Kyoorius Creative Awards 2026, announced on May 23, 2026 in Mumbai. The Eco Plaster commercial was the biggest winner, securing the Grey Elephant Grand Prix along with Blue Elephant awards for Best Film, Best Direction, and Best Music, plus a Baby Elephant for Best Use of Humour. An additional Baby Elephant was won for Best Direction on the Tortoise and Hare film. The campaign featured emotionally resonant storytelling about hardworking people and water conservation through innovative construction solutions. The integrated campaign ran across television, digital platforms, outdoor media and on-ground activations, targeting consumers, engineers, masons and trade communities.
This is a brand-building milestone and does not have direct financial implications. However, successful brand campaigns can enhance consumer loyalty and brand recall over time, potentially supporting long-term revenue growth.