The Ramco Cements Limited has informed the Exchange regarding a press release dated August 19, 2025, titled "Press Release on Hard Worker The New Identity of our Company s Construction Chemical Products Range.".
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The Ramco Cements Limited has rebranded its Construction Chemicals product range as 'Hard Worker', unveiling 20 specialised products including tile adhesives, waterproofing solutions, bonding agents, and repair mortars, with 20 more products planned. The Construction Chemicals division posted revenue of ₹210 Crores in FY25, and the company has set an ambitious target to scale this to ₹2,000 Crores over the next 4-5 years — roughly a 10x growth goal. The products are manufactured in-house and currently sold across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, with plans for pan-India expansion. A 360-degree marketing campaign spanning TV, digital, outdoor, and in-store branding is set to roll out soon. The broader Indian construction chemicals market is projected to reach ₹40,000 Crores by 2030.
This is a strategic growth announcement rather than an immediate earnings catalyst. The 10x revenue target for Construction Chemicals signals management's confidence in diversification beyond core cement, and successful execution could add meaningful revenue over the medium term. However, investors should note the ₹2,000 Crore target is aspirational and execution risk remains, so near-term stock impact is likely limited.