Trident Limited has informed the Exchange about Acquisition
TRIDENT · price
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Awaiting price reaction for this filing.
Trident Limited's board has approved the 100% acquisition of MyTrident.com Limited, an unlisted Indian company, making it a Domestic Wholly Owned Subsidiary (DWOS). The deal involves buying 10,000 equity shares at face value (INR 10 each), totaling INR 1,00,000 in cash consideration, and is expected to close within 10 days with no regulatory approvals needed. The target company, incorporated in October 2021, has nil turnover in the last three years and was earlier held by Trident Group Limited (a promoter group entity), making this a related-party transaction done at arm's length. The acquisition aims to strengthen Trident's brand presence and boost marketing of its products in overseas markets, particularly the U.S., as a hedge against changing global trade conditions.
The acquisition is small in monetary terms (just INR 1 lakh) and is a strategic brand-marketing move rather than a revenue-generating buy, so it is unlikely to move the stock materially. Shareholders should note it is a related-party transaction, though carried out at arm's length, and signals Trident's push to grow its global brand footprint, especially in the U.S. market.