TVS Apache hits 7 million customers globally, launches 'Tu Race Laga' campaign
TVSMOTOR · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
TVS Motor's Apache motorcycle brand has crossed 7 million customers worldwide since its 2005 launch. To mark this milestone, the company unveiled a new brand campaign film titled 'Tu Race Laga', directed by National Award winning filmmaker Ram Madhvani. Apache operates across 90 countries and spans Street, Supersport, and Adventure segments ranging from 160cc to 310cc. The brand also has over 500,000 registered community members. The campaign highlights Apache's 'Track to Road' philosophy, bringing race-derived tech to everyday riders.
Positive brand milestone signalling strong global demand for Apache; reinforces premium positioning but carries no direct financial or operational impact.