TVS Apache hits 7 million customers, launches 'Tu Race Laga' campaign
TVSMOTOR · price
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TVS Motor announced that its Apache motorcycle brand has crossed 7 million global customers across 90 countries. To mark the milestone, the company launched a new brand campaign film called 'Tu Race Laga,' directed by National Award winner Ram Madhvani. The Apache range spans street, supersport, and adventure segments from 160cc to 310cc. The brand also has over 500,000 registered community members. Since 2005, Apache has been built on a 'Track to Road' philosophy, drawing on TVS Racing's four-decade racing heritage.
Marketing milestone with no direct financial impact; reinforces premium brand positioning and global reach, which may support long-term demand and pricing power.