TVS Motor Company Limited has informed the Exchange regarding a press release dated March 28, 2026, titled "TVS MOTOR COMPANY IGNITES AFRICA S PREMIUM MOTORCYCLE ARENA WITH THE LAUNCH OF TVS APACHE RTR 310 IN MOROCCO".
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TVS Motor Company has launched its premium performance motorcycle, the Apache RTR 310, in Morocco on March 28, 2026, marking its first entry into Africa for this model. Morocco's two-wheeler industry grew 42% in the last year, with the 201-350cc premium segment currently at 6.6% of the total market and projected to reach 10% by 2030. The Apache RTR 310 produces 35.6 PS of power and 28.7 Nm of torque, with a 0-60 km/h time of 2.81 seconds, and is offered in four colour variants. The Apache brand already has over 6.5 million customers across Columbia, Mexico, PAN-Africa, Europe, and South East Asia, and TVS operates in 90 countries worldwide. The launch positions TVS at the high end of Morocco's rapidly growing premium motorcycle segment.
This strategic expansion into Africa's premium motorcycle segment supports long-term international growth, but the near-term revenue contribution is likely modest given Morocco is a new market for this model. Positive signal for shareholders regarding TVS's global premium-segment ambitions, though no specific volume or revenue guidance has been provided.