TVS Motor Company Limited has informed the Exchange regarding a press release dated November 04, 2025, titled "Norton Motorcycles Launches Bold New Product and Brand Resurgence at EICMA 2025".
TVSMOTOR · price
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TVS Motor's UK subsidiary Norton Motorcycles has launched its 'Resurgence' strategy at the EICMA 2025 show in Milan, unveiling four all-new models — Manx R, Manx, Atlas, and Atlas GT. The flagship Manx R features a 1,200cc V4 engine producing 206hp and 130Nm of torque, weighing 204kg. TVS has invested over £200 million into Norton's Solihull manufacturing facility (capacity of 8,000 bikes/year), with the workforce growing 25% ahead of the Manx R's early 2026 launch. Norton also revealed a new logo, plans for 200+ showrooms across the UK, USA, India, and Europe, and a target of six new models in total. The Manx R will debut in early 2026, positioning Norton in the premium luxury superbike segment.
Positive sentiment for TVS shareholders — this demonstrates execution of the company's international premium-brand expansion strategy and shows returns on its Norton acquisition (April 2020). Strengthens TVS's global footprint in the high-end motorcycle segment, though near-term financial impact remains limited as sales begin only in 2026.