TVS Srichakra Limited has informed the Exchange regarding a press release dated September 29, 2025, titled "Eurogrip rolls out new ad campaign with MS Dhoni".
TVSSRICHAK · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Awaiting price reaction for this filing.
TVS Srichakra's tyre brand Eurogrip has launched a new advertising campaign featuring cricketer MS Dhoni as brand ambassador. The campaign highlights the brand's patented tubeless tyre technology through two brand films supported by a yearlong on-ground activation. The films showcase two signature technologies — TwinShield (dual-layer durability and comfort) and TreadSmart (long-lasting grip). Ad films went live on September 29, 2025, on TV and digital platforms in multiple languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Gujarati, created by agency TILT Communications. Eurogrip tyres are co-developed at the company's R&D centre in Milan, Italy and Madurai, India, and the company produces over 3 million tyres a month for sale in 85+ countries.
This is a brand-marketing initiative with no direct financial or operational impact on shareholders. A high-profile association with MS Dhoni may help Eurogrip strengthen its positioning in India's competitive two and three-wheeler tyre market, but the announcement is unlikely to move the stock price on its own.