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Umiya Mobile Limited (BSE SME: 544464), a multi-brand mobile and consumer electronics retailer operating UMIYA MOBILE and MYPHONE stores, has expanded its network to 255 stores across Gujarat, Maharashtra and a Union Territory, adding 36 stores since its July 2025 IPO. Of these, 15 stores have already opened, 3 were proposed earlier, 1 is upcoming in Indore (Madhya Pradesh marking a new state entry), and 17 are newly proposed across Gujarat and Maharashtra. Recent openings include a Vivo exclusive store in Rajkot (Sep 22) and multiple stores in cities like Ahmedabad, Nashik, Nagpur, Patan and Deesa. For FY25, the company reported revenue of about ₹601.17 crore, EBITDA of ₹10.94 crore, and profit after tax of ₹5.66 crore, implying very thin margins (EBITDA ~1.8%, PAT ~0.9%).
Aggressive store rollout shows strong execution and growth momentum post-IPO, which is positive for long-term revenue potential, but the very thin margins mean profitability will need to scale meaningfully for shareholders to see real earnings benefit. Near-term, the stock could see sentiment support from the expansion narrative, though high execution and capex risks in Tier 2/3 markets remain.