United Breweries Limited has informed the Exchange about Product launch
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United Breweries Limited (UBL), part of the Heineken group, has launched a new product called 'Kingfisher Smooth Strong Premium Beer' in the Indian state of Rajasthan starting January 7, 2026. The launch is focused on the domestic market and targets younger legal-age consumers in the mainstream strong beer segment, offering a smoother taste compared to the classic Kingfisher Strong. The beer is brewed with imported hops and contains no added sugar. Pricing has been set at INR 100 for a 330 ml bottle, INR 145 for a 500 ml can, and INR 185 for a 650 ml bottle. Rajasthan was chosen as the launch market because it is one of India's largest strong beer-consuming states. This is the first time UBL is extending its flagship Kingfisher brand into the smoother strong beer sub-segment.
The launch signals brand portfolio expansion and innovation efforts by UBL in its core strong beer segment, but initial rollout is limited to one state, so immediate revenue impact is likely modest. If the product gains traction in Rajasthan, it could support incremental volume growth and help UBL attract younger consumers, a positive sign for long-term market share.