United Breweries Limited has informed the Exchange about Product launch
UBL · price
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United Breweries Limited (UBL), India's largest beer maker and part of the Heineken group, has launched 'Kingfisher Smooth' strong premium beer in Maharashtra starting March 31, 2026. The product is currently available in Mumbai and Pune outlets and will be rolled out across the rest of Maharashtra from April, timed ahead of the peak summer consumption season. The launch follows encouraging early consumer response in Rajasthan and Karnataka. Priced at INR 125 for a 330 ml bottle, INR 120 for a 330 ml can, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle, the variant uses imported hops with no added sugar. It is targeted at consumers seeking a smoother, approachable strong beer experience and expands the Kingfisher portfolio alongside Kingfisher Strong.
This is a routine product portfolio expansion within UBL's home market, aimed at capturing more share in the mainstream strong beer category. Maharashtra is a key beer market, so incremental volumes could support revenue growth, but no specific financial guidance has been given, so the direct impact on stock price is likely limited.