United Breweries Limited has informed the Exchange about Product launch
UBL · price
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United Breweries has relaunched Kalyani Black Label Strong Beer in West Bengal starting September 23, 2025. The product, named after UBL's very first brewery in India, is a strong mainstream beer being reintroduced in the domestic market only. It is priced at INR 140 per 650ml bottle, which the company describes as a 'disruptive price point'. The relaunch aims to reconnect with long-time fans while attracting new beer drinkers in the state, and will be available across leading outlets in West Bengal.
This is a brand relaunch in a single state (West Bengal) at an aggressive price point aimed at reinvigorating the strong beer category. The impact is limited in scope but could support volume growth in Eastern India; no material change to overall financials is signaled from this announcement alone.