United Breweries Limited has informed the Exchange about Product launch
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United Breweries Limited (UBL), India's largest beer maker and part of the Heineken group, has launched its premium strong beer brand 'Amstel Grande' in Karnataka starting June 30, 2025. This follows successful rollouts in Maharashtra, West Bengal, and Uttar Pradesh. The beer is priced at INR 170 for a 330ml bottle, INR 195 for a 500ml can, and INR 250 for a 650ml bottle. The launch is focused on the domestic market only, targeting consumers seeking international-quality premium beer with global appeal, brewed locally in India.
This geographic expansion of a premium brand strengthens UBL's position in India's growing premium beer segment and could support revenue and margin growth, though the actual financial impact will depend on consumer uptake in Karnataka. For shareholders, it signals continued portfolio premiumisation but is not a material event on its own.