Urban Company Limited has informed the Exchange regarding a press release dated February 23, 2026, titled "Urban Company''s InstaHelp crosses 50,000 daily bookings in less than 1 year of launch".
URBANCO · price
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Urban Company announced that its quick-service housekeeping vertical, InstaHelp, crossed 50,000 daily bookings on February 22, 2026 (approximately 51,520 bookings), less than a year after its pilot launch in Mumbai in March 2025. The service has now expanded to five metros — Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune — offering cleaning, dishwashing, laundry, and meal preparation within 10-15 minutes of booking. The company highlighted that its main India Consumer Services business took roughly 6 years to reach a similar daily bookings milestone, underscoring the rapid traction of InstaHelp. CEO Abhiraj Singh Bhal noted improving unit economics and growing repeat usage as encouraging signs.
This milestone signals strong consumer demand and faster-than-expected scaling of Urban Company's high-frequency service category, which could boost investor confidence in growth and unit economics. Expansion into quick home services also diversifies revenue beyond traditional low-frequency offerings.