US Game Market Sinks 21% After Switch 2 Glow Fades, Circana Says

The US video game market fell 21% in June, the steepest monthly drop since 2022, driven by a high comparison base from Nintendo's Switch 2 launch last year and recent hardware price hikes. Hardware sales slumped 62%, while software spending dropped to about $3.9 billion, with only subscription services posting growth. Nintendo, whose shares are down more than 50% from their peak, has announced a global price increase for the fall amid rising component costs.