US Stocks: Nike shares fall on grim sales outlook; China woes hit turnaround plans

Nike reported a 4% decline in Q4 revenue to $10.97 billion and projected a low-to-mid-single-digit percentage revenue drop in the first half of fiscal 2027, with Greater China sales plunging 17%. CEO Elliott Hill's 'Win Now' turnaround plan has delivered cost cuts and inventory improvements but limited results so far, with analysts like Telsey and Morningstar expecting no meaningful rebound before fiscal 2028. European peers Adidas and Puma fell about 1% on the news.