VIP Clothing Limited has informed the Exchange regarding "Submission of Revised Press Release dated June 23, 2025 - Frenchie X product launch in Kerala market".
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VIP Clothing has launched its premium men's innerwear brand Frenchie X in Kerala, with availability across 40+ multi-brand outlets and large-format stores in Kochi, Kozhikode, Thiruvananthapuram, and tier-II towns, taking the brand's national footprint to over 140 stores. The press release also recaps strong FY25 results: revenue from operations grew 29.3% YoY to ₹236.9 crore, with a turnaround to a profit of ₹5.46 crore versus a loss of ₹12.65 crore in FY24; Q4 FY25 revenue doubled YoY to ₹64.9 crore and EBITDA margin improved to 8.9% from -24.2%. The company highlighted its dual-channel strategy combining physical retail expansion with quick-commerce partnerships (Swiggy Instamart, Zepto) and broader plans to grow into women's and teen innerwear as well as athleisure, supported by 425+ distributors and 39,000+ retailers.
For shareholders, this is a positive brand-expansion update backed by a strong recovery year — profitable turnaround, nearly 30% revenue growth, and improving margins suggest business momentum is real. The Kerala entry is incremental distribution growth rather than a major catalyst, but combined with quick-commerce tie-ups and category expansion plans, it supports continued growth visibility into FY26.