VIP Clothing Limited has informed the Exchange regarding a press release dated May 06, 2025, titled "Launch of Frenchie X on Amazon India".
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VIP Clothing Limited, a legacy innerwear brand with over 50 years of history, has launched its premium sub-brand Frenchie X on Amazon India. This is part of the company's broader push into direct-to-consumer (D2C) and online retail, following earlier tie-ups with Myntra, Swiggy Instamart, and Zepto (where it pioneered 10-minute delivery of innerwear). The company, which also makes women's and kids' innerwear and the athleisure brand Rivolta, is positioning Frenchie X as a bold, comfort-focused line aimed at younger online shoppers. The D2C head, Mr. Kanishk Pathare, said the Amazon launch is part of a larger strategy to meet consumers across multiple quick-commerce and e-commerce platforms.
This is a brand expansion and distribution update, not a financial announcement. For shareholders, it signals management's focus on growing through e-commerce and quick-commerce channels, which could help boost sales volumes over time but does not carry any immediate earnings or capital impact.