The Press Release of VTM Limited on 1st September 2025

VTM Limited, an Indian home-textile manufacturer with a significant export presence in the United States, has announced a set of proactive measures to deal with newly imposed U.S. tariffs on Indian imports. The company will fulfil existing U.S. orders on time while working with key customers on shared-burden pricing and assortment adjustments. It is scaling up sales in the UK, EU, GCC, ANZ, Japan, and the Indian domestic market to reduce dependence on the U.S., while shifting its product mix toward premium bed/bath products and piloting direct-to-consumer initiatives. VTM plans to use more U.S.-origin cotton to qualify for tariff exemptions and is tightening costs to protect margins. Management expects short-term volatility but is optimistic about a relief package from the Indian government (interest subvention, higher RODTEP/ROSCTL, removal of the 11% cotton import duty) and the conclusion of an India-U.S. bilateral trade deal by year-end.