Enclosed herewith Press Release dated 17th April 2025 of Wardwizard Innovations & Mobility Limited.
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Wardwizard Innovations & Mobility Ltd, makers of Joy e-bike electric two-wheelers, has announced a price reduction of up to ₹13,000 across six models — WOLF 31AH, GEN NEXT 31AH, GEN NEXT NANU PLUS, WOLF PLUS, GEN NEXT NANU ECO and WOLF ECO. For example, the WOLF PLUS is now priced at ₹74,654 (down from ₹89,000), and the WOLF 31AH at ₹57,749 (down from ₹72,000), representing effective discounts of roughly 14–20%. The company says the move is aimed at making EVs more affordable and accelerating adoption in India. Wardwizard sells in over 400 cities and has more than 10 models in its electric two-wheeler portfolio.
Short-term: price cuts could lift volumes and help the company compete on price, but margins per unit will compress and existing inventory holders may face sticker shock. Watch upcoming monthly sales/dispatch numbers and quarterly margin trends to gauge whether the cuts drive scale or simply sacrifice profitability.