WESTLIFE FOODWORLD LIMITED has informed the Exchange regarding a press release dated July 24, 2025, titled "Press /Media Release - McDonald s India launches first of its kind Protein Plus Slice in collaboration with CSIR-CFTRI".
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Westlife Foodworld, which operates McDonald's in West and South India, has launched a new 'Protein Plus Range' featuring a first-of-its-kind 100% vegetarian, plant-based protein slice developed with CSIR-CFTRI (a government food research institute). The slice, made from soy and pea with no artificial colours, flavours, onion or garlic, adds 5 grams of protein per slice, and customers can add up to three slices to any burger. With the addition, McSpicy Paneer offers 25.29g of protein, McChicken 20.66g, McVeggie 15.24g, and McAloo Tikki 13.5g. This is Westlife's second partnership with CSIR-CFTRI, following the Multi-Millet Bun launched last year. The product is now available across all 444 McDonald's restaurants in West and South India, via dine-in, drive-thru, and McDelivery.
A health-focused menu innovation aimed at tapping into India's growing protein-conscious consumer base, which could support same-store sales growth and brand differentiation, though no financial guidance or revenue impact was disclosed in the release.