BSEWSFx Global Pay LtdMediumPositive
Announced Fri, 11 Apr · 18:28 IST

Announcement pursuant to Reg 30 SEBI (LODR), 2015 Lauch of WSFx Travel Pay Card.

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AI summary

WSFx Global Pay Ltd, formerly Wall Street Finance, has launched a new single-currency forex card called the Global Pay Lifestyle Travel Card on April 11, 2025. This marks the company's strategic entry into the Direct-to-Consumer (D2C) space, moving beyond its traditional B2B forex business. The card is targeted at Indian outbound travellers and comes bundled with features like app-based controls, international travel eSIM, travel insurance, lounge access, and zero hidden charges. The company has partnered with Visa, M2P, EaseMyTrip, DreamFolks, and others to support the product. WSFx, which already serves 5 million+ customers with annual gross transaction value of over 6,000 crores and holds an RBI AD II license, is tapping into the growing market of 38 million+ Indians expected to travel internationally by 2028.

Likely market impact

This is a strategic product diversification into the retail travel fintech segment, which could open a new revenue stream beyond the existing B2B forex business. Short-term stock impact may be limited as no financial guidance or revenue numbers were shared, but the move positions the company for long-term growth in the expanding outbound travel market.