Announcement pursuant to Reg 30 SEBI (LODR), 2015 Lauch of WSFx Travel Pay Card
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WSFx Global Pay Ltd, formerly Wall Street Finance Ltd, has launched its first direct-to-consumer (D2C) product — the WSFx Travel Pay Card, a single-currency forex card aimed at Indian outbound travellers. The card is managed through the Global Pay app and comes bundled with features like international travel eSIM, travel insurance, lounge access, and zero hidden charges. It is supported by partners including Visa (network), M2P (technology), EaseMyTrip, DreamFolks, Asego, and Zagle. The company, which already has an RBI AD II licence, has served 5 million+ customers with annual gross transaction value of ₹6,000+ crore through its B2B forex business and 21 branches pan-India. The launch targets the growing Indian outbound travel market, expected to reach 38 million travellers by 2028.
This marks WSFx's strategic shift from a B2B forex player into the higher-margin D2C retail travel-fintech space, potentially opening a new revenue stream. For shareholders, it signals business diversification, but actual impact on revenue and profitability will depend on customer adoption in the coming quarters.