We hereby inform that AdCounty Media India Limited has acquired 99.95% stake in Adaxx Adtech & Media LLP by way of Capital Contribution. Please refer attachment for details.
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Adcounty Media India Ltd has acquired a 99.95% stake in Adaxx Adtech & Media LLP, making it a subsidiary of the company. The deal was done through a cash capital contribution of Rs. 10 crore, with the existing partners retaining Rs. 50,000 worth of stake. Adaxx is engaged in the advertising and media services business and was incorporated in November 2021 in Delhi. The target reported a turnover of Rs. 2.15 crore in FY25 (down from Rs. 3.57 crore in FY24), with total assets of about Rs. 1.20 crore. The company said the acquisition is in line with its strategy to expand and strengthen its core advertising and media business, and the transaction is not a related-party deal.
This is a bolt-on acquisition in Adcounty's core ad-tech and media segment, adding a subsidiary to its consolidated books. For shareholders, the deal is small in scale (Rs. 10 crore) and the target is loss-making in trend (declining revenue), so near-term financial impact may be limited but supports the company's stated growth strategy.